The Visual Advantage_Joseph Markson

If in a showcase, you juxtapose three similar products – one with no graphics component

at all, the other with ordinary plain packaging, and the last with modern, professional, and

catchy graphical inclusions– the latter will sell more than the rest unarguably. Imagine

going to a grocery store to buy a bottle of wine and all that is on the packaging are the

words “Grape Juice”. Would you buy it or would you opt for another product with a colorful

and captivating graphics design?

I bet we both know what choice you’ll make in this scenario!